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Brave Fire Leader Academy
4-day Live Leadership ​Academy in Apex, NC

Two Training Dates to Choose From:

Closed: Option #1) Tuesday, October 4th through Friday, October 7th, 2022
Option #2) Tuesday, November 29th through Friday, December 2nd, 2022

Do You Want High Performing Officers in Your Department?

Be as Effective OFF the Fire Ground as ON

Fast Track Your Leadership Success

  • The greatest deficiency in the fire officer training is leadership

  • When training is combined with coaching, individuals increase their performance by an average of 86% compared to 22% with training alone. (Source: Personnel Management Assoc.)

  • It’s more affordable than you think 

What is a Leadership & Coaching Academy?

  • 4-day workshop with an Accountability Partner or Coaching & Mentoring sessions

    • Accountability Partner (must opt-in). Instruction on use of accountability partner/peer coaching for continued results.

    • Coaching and Mentoring sessions.

  • Combining peer support and 1:1 leadership coaching, great content, facilitation, accountability for results

  • Instructed By: Dan Jones, Retired Fire Chief, Chapel Hill Fire Department and Kelly Walsh, M. Ed., Leadership Coach, former HR Partner for Mesa, AZ Fire and Medical Dept.

  • Each and every session is about bringing back ONE THING to the fire department in order to have impact

  • Class format is engaging, relevant and energizing

Who Should Attend?  Current Officers, Company Officers, Aspiring Officers, Mid-level Chiefs, EMS, Public-Safety Personnel, Future-Potentials and anyone in Leadership Positions.

This engaging, 4-day workshop helps current emergency service leaders and aspiring leaders to:

  • Transfer the skills they already know to prevent people problems.

  • Learn key areas of focus to improve the impact of their job performance.

  • Have access to over 20 leadership tools they can take back and use immediately.

  • Engage and develop the employees working on their teams.

  • Develop a flexible style in order to lead everyone, no matter their age or style.

  • Think on a more comprehensive level about advancing their department’s success.

What are the Benefits and Results to the Organization?

  • Great ROI to the department, Practical, Measurable, Emphasis on Results, Powerful Approach, Flexible

  • Officers that can solve problems and help manage

  • Less problems and issues coming to the Fire Chief’s desk

  • Participants learn to coach their peers and reduce internal personnel issues

Watch our short 2 minute video to learn more.

4-day Workshop Content

  • Leadership Foundation / Preparing Officers / Setting Expectations / Dashboard and 30-Day Accountability Plans

  • How Fire Departments Train Officers

  • Communicating Simply and Powerfully

  • Leading vs Managing

  • Think Comprehensively: High Performance Tripod and Timeline/Prevention Focus

  • Rules of Crisis Management & Leadership or or 10 Commandments of Fire Officer Survival

  • Maintaining Positive Media Relations and Social Media

  • Engage and Mobilize Employees

  • Who are we Leading – Generational Differences

  • Legal Liability and Personnel Management

  • Ethics and Leadership Values

  • Passing the Baton

  • The “Coach Approach” to Performance Management

  • Mentoring as a Key Responsibility

  • Conflict Management and Having Difficult Conversations

  • Building Your Networks

  • Dealing with Politics

  • Lessons Learned

  • Various exercises, staff meetings and team activities

Upon completion of the 4-day workshop, each participant will have an accountability partner (attendee must opt in) or will receive  2 coaching and 2 mentoring sessions (1 session per month) .

Academy Details

Where: Apex, NC

Venue: Apex Senior Center, Seaboard Room

Address: 63 Hunter Street Apex, NC 27502  Google Map

​When: Closed | Option 1: Tuesday, October 4 through Friday, October 7, 2022

​When: Option 2: Tuesday, November 29 through Friday, December 2, 2022

Time: 8:30am to 5:30pm

Your Instructors:
Chief Dan Jones and Fire Leadership Coach Kelly Walsh have combined their expertise to bring you the best in leadership development.

Weblink to Instructor Biopgraphies

What is Included:

4-day Workshop

1) Accountability Partner from Class (Instruction on use of accountability partner/peer coaching for continued results)

  • Please opt in to an accountability partner


2) Coaching & Mentoring sessions (1 per month over 4 months, 2 mentoring & 2 coaching sessions, each session is by phone for flexibility)

Leadership Academy Pricing:

  Option 1 at $699 for an Accountability Partner per Attendee (must opt-in)

  Option 2 at $999 for 2 Coaching and 2 Mentoring sessions (4 sessions in total per Attendee)

If you wish to be invoiced or pay at a later date due to department budgets, please click here and email Steven Matzat.

Academy Class size is limited to 40 attendees. Sign-Up Today!

For More Information:

Please contact Steven | 408-386-5093 (cell)

Cancellation and Refund Policy:

​Please note the Brave Fire Leader Leadership Academy may be cancelled due to insufficient enrollment. In the event of a cancellation a notice will be provided with the option to reschedule for a future academy or receive a full refund.

We are not responsible for any expenses incurred by the registrant if a training course is cancelled. If you are considering booking non-refundable airfare feel free to email me Steven Matzat at to verify enrollment.
We understand plans must change, if you find that you unable to attend the academy, please contact Steven Matzat at

Registration and Payment for the Brave Fire Leader

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